A digital asset is a piece of content – textual, graphical, or otherwise – with the potential to be distributed across various types of media such as social platforms, blogs and other websites.
Our infographics are developed to complement your goals as a company and are geared towards individuals who are interested in those topics and could become ideal customers. On top of aiming for these demographics, we carefully craft our digital assets to appeal to as large of an audience as possible to give the asset the greatest possible chance to spread.
An infographic is an ingenious combination of text and images, displayed in a visually engaging manner. It guides the eye of each reader as they absorb its information. Topics for infographics can range from interesting scientific data to a pop culture subject with a large cult following. This information may include statistics, quotations or other data that is relevant to the content of the asset.
After an infographic has been developed, it then enters the promotional stage. The team has an ever-evolving set of methods at its disposal, which we use to push the infographic in front of its core audience and the Internet overall.
First and foremost, you will be receiving one full month of dedicated infographic promotion. During that time, we aim to give your infographic every chance possible to spread. Here are some of the goals we aim to achieve and some of the methods we use to accomplish them.
- Virality. Spreading the infographic to as wide of an audience as possible.
- Link acquisition. These links typically go to not only the page where the infographic is published, but also to your home page.
- Traffic. While promoting this infographic, one of our primary goals is to drive traffic to the infographic page and in turn to visit the rest of your website.
- Brand recognition. Getting your infographic out there gets your name out there as well. Even better yet, your name will be getting out there in a positive and fun way that people will associate with your business.
The Promotional Summary
When the infographic promotional period comes to an end, a promotion summary is produced and provided to the client. A promotion summary is a detailed report of infographic performance such as websites where the infographic was featured, social media metrics, measurable views, and other noteworthy highlights.
We Can Also Create
Widgets and applications engage users through interactivity, allowing them to click on buttons, type values into fields and serving a unique experience. An application can be more conversion-focused, helping the user determine what product to purchase. They can also be for entertainment purposes such as a quiz to determine personality type. Applications can be published on your domain or developed specifically for your Facebook or other social media accounts.
Blogs & Newsworthy Content
Blogging is an integral part of online content marketing. Blog posts can give an expert perspective on industry trends and blog writers give a face to a company that users can relate to. Nimble Pixel can take complete control of your blog, or provide another name and voice that will gain Author Rank and represent your brand. Our posts are written by bloggers with familiarity of your industry. With a negotiable posting schedule, we will accommodate your needs.
It is estimated that 10% of searches come from people who are looking for more than a quick answer, but rather a more thorough understanding of a subject or idea. This is addressed with the concept of in-depth articles, which can appear in a unique section of search results for a broad topic. In-depth articles are designed to be informative and take an expert perspective on a subject with a varying level of complexity. They target a specific audience, aiming to maintain user interest for an extensive amount of time and to attract natural citations within a specific niche.